Arts, Science + Culture

Visual Identity Design

Arts, Science + Culture Initiative (ASCI) at the University of Chicago refreshed their visual identity in 2016. I partnered with them to prototype and refine visual identity concepts that align with their brand personality. I also applied the visual identity to an ASCI introduction brochure and marketing collateral for one of the Initiative’s flagship programs, the Graduate Collaboration Grants. The visual identity aligned typographically with the University of Chicago brand identity, but the vivid, high-intensity color palette departs substantively from the UChicago palette.

Check out the brochure PDF here.